How Much Does Toothpaste Cost & Do You Need A Pricier Brand

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Medically reviewed by Danielle Romatz, RDH

Toothpaste is a key part of our daily oral hygiene. Shopping for the right one can be a bit overwhelming at times, especially if you don’t know the current price of the various types of toothpastes available in store shelves. So, how much does toothpaste cost, and do you need an expensive one?

A tube of toothpaste costs between $1 and $5 depending on factors like brand, size, and ingredients. Sometimes, like for those with sensitive teeth, it’s worth springing for more expensive toothpaste when the average brand doesn’t have the specialized ingredients that can help relieve your pain.

Let’s dive into how the price of toothpaste differs and when it’s appropriate to buy more expensive toothpaste and discuss. And because you’ll also need a toothbrush to use that new, fresh tube of toothpaste, we’ll cap things off by checking out how much a toothbrush costs.

What Is the Price of Toothpaste? 

Sensodyne Toothpaste

You’ll have to part with between $1 and $5 for a tube of toothpaste. The final price of the toothpaste will be directly impacted by the tube size, the ingredients inside the paste, and the brand. Fancier toothpastes containing only natural ingredients will cost around $8.

Kids also have their types of toothpaste which are priced differently. These particular types of toothpaste are safe for children to swallow and come in appealing flavors like strawberry or bubble gum. Children’s toothpaste costs between $1 and $5 depending on the size, flavor, and packaging.

Here’s a brief overview of what you can expect to pay for popular toothpaste brands:

Toothpaste BrandAverage Price 
Colgate (6.3 ounces)$5
Sensodyne (4 ounces)$6
Aquafresh (5.6 ounces)$4
Aim (5.5 ounces)$2
Biotene (4.3 ounces)$4.50
Crest (4 ounces)$5
Oral-B (4.2 ounces)$3.50
Nature’s Gate (5 ounces)$3
Listerine (4.2 ounces)$4.50
Parodontax (3.4 ounces)$6.50
White Glo (5.2 ounces)$7
Tom’s of Maine (5.5 ounces)$5
Rembrandt (2.6 ounces)$5
Arm and Hammer (4.3 ounces)$4.50

What’s the Best and Cheapest Toothpaste?

The Crest Pro-Health Pro toothpaste (on Amazon) claims the top spot as it promotes healthy oral hygiene at an affordable price. After all, protecting your teeth shouldn’t have to come at a hefty price. A four-ounce value pack of three will only cost you $15.

This budget-friendly toothpaste contains fluoride, which prevents cavities and plaque build-up on the teeth. It’s also an activated foam product, meaning it foams up when brushing your teeth. This enables the active ingredients to get to every surface of your mouth and get rid of bacteria.

Do You Need Expensive Toothpaste?

Sometimes paying more for toothpaste is beneficial because the expensive toothpaste might have ingredients that more basic toothpastes lack. These ingredients could make a difference if you have dental issues.

For instance, if you suffer from tooth sensitivity, the ingredients in the sensitivity toothpaste could help relieve your pain, which regular fluoride toothpaste can’t. Although the sensitivity toothpaste is pricey, it’s worth it as it builds up a fluoride barrier on your teeth over time, making it easier for you to enjoy hot or cold foods.

How Much Does a Toothbrush Cost?

Toothbrush in package in hand in store

A simple manual toothbrush could go for as low as $1 depending on where you buy it from, but an upgraded electric toothbrush could cost between $5 and $25, and even upward of $100, depending on the brand.

Because dentists recommend that you replace your toothbrush every three months, you’ll spend at least $4 per year for a manual toothbrush and around $60 per year for a battery-powered toothbrush.

Electric toothbrushes have replaceable heads, so if you have a large family, you could save on the cost by just using the single electric toothbrush with the entire family, but with each person having their head to change in and out instead of purchasing multiple manual toothbrushes.

The average price of an electric toothbrush, depending on the model — including a charging station, different settings, and a few brush heads — could be around $20 to $200. 

Like the manual toothbrush, you should also change the electric toothbrush’s head every three months, and with a replacement cost of $2 to $25 (depending on whether you purchase a single or multi-pack), the average cost comes to around $52 per year.


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