In this guest post, Grow CEO Sean Hamel walks us through setting up a fully functional and thriving YouTube page for dental offices.
By now you’ve (hopefully) seen some of my blogs on the amazing thing about video marketing.
This is really noteworthy, especially for dental offices, as video content continues to dominate online traffic and search.
I was talking about how to use your phone to make amazing affordable videos last month. The easiest way to integrate and share this content through Revenuewell is to set up a YouTube channel.
You can really maximize your Revenuewell subscription by adding videos to your patient communications. Google aside, YouTube is a powerful hub for search activity – a place where your dental office can thrive!
This guide will show you how to properly set up your YouTube channel for the ultimate marketing success!
There are six basic steps to getting set up and running:
- Get started: create and register a Google account
- Create your YouTube channel
- Channel optimization for search
- Add links and relevant details about your channel
- Upload a profile photo and cover photo
- Add video content optimized for search
Create your dental office YouTube channel
You must have a Google account to use YouTube (Google owns YouTube).
If you have a Gmail, great! Go to the YouTube homepage and click “Sign In” in the top right corner.
Badda Bing, you’re in!
If you don’t have a Google account, it’s quick and easy to set up.
I would recommend setting one up for the practice so no one has a personal account attached (your practice [email protected]) but that’s just me.
On the YouTube homepage, click the “Sign In” button in the top right corner. From there you will be taken to the Google login page where you click on “More Options”. Then click on “Create account”.
Create your channel
Once you’ve signed up or set up, you’re ready to create your channel.
Keep in mind that YouTube is in the process of moving from its “classic” design to its new YouTube Creator Studio platform. This means that things are constantly evolving, and buttons and menus are likely to be moved around.
You can reach me and my team if you get stuck or if you have questions about setting up your new channel correctly.
Let’s go then!
On the YouTube website, click the gear icon in the top right corner.
This icon represents both your YouTube account and your Google account.
You will see “Settings” in the drop-down menu. Click there.
From there you land on the overview page of your account or channel. Under “Your Account” you will see the option to create a new channel. Click there.
Next, you’ll want to create your Brand Account. Use the practice name or your name here if you want to create video content but are not the practice owner or employee.
The name can be anything but make sure it matches how your practice is portrayed on other social channels.
After entering the name, you will be asked to verify your account by phone call or SMS.
It’s very simple: you just enter the code you received and voila, you’re confirmed!
Now comes the fun part! Go to your channel dashboard and start customizing your account.
Channel optimization for search
What’s the use of creating amazing content if no one is seeing it?
You will share your videos directly with patients. To maximize the value of that traffic, your channel needs to be properly set up with relevant content that is easy to find and access.
Let’s start with the basics. In the Channel Dashboard, click Customize Channel.
Next you land on the channel overview page. Click on “About” in the side menu.
Now is the time to fill in basic information about your channel like location, description, contact information, and links.
The location description is obvious, but the channel description should tell people why your channel exists and what type of content you will be posting.
Have fun here, and try to use these trustworthy, dusty keywords that you’ve probably heard of on your marketing journey. Highlight specific services, aspects of your patient experience, geographic data, etc.
Links are also important to create!
Do not hand this over.
You can connect your website, Facebook and other social media platforms to your YouTube channel graphic.
Optimization for the search
* IMPORTANT STEP HERE *
This is a process that has been completely redesigned by the classic creator since the conversion of YouTube.
To make these changes, click your Google / YouTube profile picture in the top right corner.
You will see “Creator Studio” next to your name in the drop-down menu. Click there.
This will take you to the new “Creator Studio” that YouTube is building. It’s in beta now, so keep in mind that this is likely to change.
Once you are in the new channel dashboard, click on “Settings” in the left menu.
When the Settings menu appears, choose Channel from the menu on the left. Here you enter keywords that will help ensure that your channel and your content are found by users.
Add dental terms, geographic terms, specific procedures you want to highlight, etc.
Upload it here!
You can also click “Branding” on this tab to add a watermark of the practice logo or name to each uploaded video.
This isn’t required, but it’s great for name recognition and people conditioning for your logo!
You can continue from the menu on the left to create “default” settings for your videos as you upload them.
This really takes away the tedious work of creating content for you if you plan to post a lot (which I hope you are).
One last thing – make sure you select “Other Settings” from the left menu – then click on “Advanced Channel Settings”. Here you want to link Google Ads and connect your Google Analytics accounts.
Upload a profile photo and cover photo
Your profile photo will be linked to your Google account.
To update it, just click the circle next to your name on your YouTube dashboard.
You will see a pop-up message asking you to edit the channel symbol. Click “Edit” and it will take you to a point where you can update your profile photo.
Dimensions of 800 x 800 are recommended.
Channel banner image
One problem we encounter with dentists is an image that reacts to the various dimensions and user experiences of YouTube traffic.
Whether it is a telephone, desktop or television, your banner image must be able to change.
Fortunately, YouTube has a great upload template for creating your image. Minimum dimensions are 1546 x 423.
Keep all photos as well as the practice name and contact information in the center of the picture.
Add videos optimized for search
SEO is an important aspect of your practice marketing.
YouTube is no different.
If you want content to be found and displayed, you need to take the time to set it up successfully.
First the title.
Give every video you post a clear and concise title.
Make it compelling and interesting.
Do not just use “Practice Update, May 2019”.
This is boring.
Try things like “5 Ways Your Children Are Brushing Wrong”.
Make people watch.
The description is only a thousand characters.
However, please remember that the user is on YouTube to watch videos. They are not there to read a wall of text.
Keep it short and easy. Enter the most important information in the first three lines of text and include a link to your website or other CTA (call-to-action).
Tag your videos
Tags help YouTube understand what your videos are and what they’re about.
By using tags, YouTube can match and recommend your video and your channel to similar producers, increasing its reach and lifespan.
Tags and titles help users find your video and help the YouTube algorithm find your videos.
Make it short and to the point, but don’t fool or be dishonest to get more views.
If you do this, you will be punished. It’s just not worth it.
Boom! You have created a practical YouTube channel and can now upload optimized content for your marketing.
Use these videos on your website, social media, and in your Revenuewell patient communications.
Prepare to excite your audience like never before and start building your own dental tribe!
Learn more about how RevenueWell improves case acceptance and creates closer relationships between dentists and their patients.