Brushing your teeth is usually not considered a community event. This happens in the privacy of our bathrooms, last morning and evening. We might open the door to our partner or our children, but other than that, our cleaning routine is something that not too many people see.

That’s until National Smile Month is over!

The Brushathon is a very popular campaign event, the roots of which go back to the beginning of National Smile Month.

It’s perfect for engaging schools and groups of children in learning more about their oral health. It’s great for large workplaces too!

The Brushathon encourages dental offices, hospitals, and oral health educators to team up with local groups to brush their teeth for two minutes at the same time. You can also take this opportunity to talk to the group about good oral health and hygiene.

What makes the Brushathon such a great event is the mass participation factor. The activity generates a brilliant buzz, especially among the children, which means that they are more likely to be preoccupied with the subject.

It’s also a great photo opportunity for the local press, especially if you bring a smiley face for each attendee!

Did you know already?

There are currently three Guinness World Records for brushing teeth in groups at the same time. You are…

  • Most people brushing their teeth in one place at the same time are 13,380 at an event organized by Colgate Palmolive (Central América) Inc. at the Cuscatlán Stadium, San Salvador City, El Salvador on November 5, 2005.
  • Most people brushing their teeth at the same time were 177,003 in 380 locations across India for a trial organized by Colgate-Palmolive (India) Ltd in association with the Indian Dental Association (IDA) on October 9, 2007.
  • Most of the people who brush dog teeth at the same time are 268 and was reached by The Link Management Limited (Hong Kong), in Hong Kong, China on December 9, 2012. This event was held at Stanley Plaza, Hong Kong to promote dental care for dogs, care and hygiene awareness. It also supported the Hong Kong Dog Rescue charity.

Maybe these are a bit ambitious for your events, but why not involve as many people as possible? A brushathon is perfect for building great relationships within local communities.

How to organize a brushathon

  • Choose whether your brushathon will bring participants together in one place or in multiple places.
  • Decide on a date, time and venue.
  • Send out an invitation to local schools, business and community groups and let them know about the Brushathon.
  • If you want people to participate in your brushathon, then you can Upload the details on our website. Write down what your event is, where and when it is and it will be listed on our events page for all of our visitors to find. From there, they can add it to their calendar and if you raise funds at the event, backers can even donate online to your event.

  • Give participants the choice of whether to bring or need their own toothbrush and toothpaste.
  • Anyone who needs a toothbrush or toothpaste can be made easier in our online shop. How about if you provide them with one of our dental goody bags? They all come with a toothbrush, toothpaste, and educational materials on oral health and hygiene. We have dental goody bags for adults, dental goody bags for toddlers and dental goody bags for babies … as well as many more for your bespoke group. They are very valuable too!
  • Tell the press. A brushathon is a great photo opportunity, so the photo editor would love to hear about your event. Download our National Smile Month press release template, fill in the details, and mail it to your local newspapers.

Official sponsors of the National Smile Month